Arsenal's Mathieu Flamini: From Pitch to Billionaire Innovator

0:00 OK, let's kick this off. Imagine for a second I asked you, like, right now, who's the wealthiest football player on the planet? Yeah, who comes to mind first? You'd probably say Messi, maybe Ronaldo, Beckham. Even with all his deals, those are the. Obvious names, The global superstars? Absolutely. But you know, chances are the actual answer, or at least the reported answer, isn't even close to those guys. Not even in the same league, financially speaking, based on these reports. It's kind of wild.

0:30 Because the richest footballer potentially is someone who's fortune, well, it wasn't really built kicking a ball, it was built somewhere completely different. Yeah, in the world of biochemicals, complex stuff, demanding stuff. And that's exactly what we're diving into today. We're talking about Matthew Flamini. Right now, if you follow football, especially the Premier League or Syria, you'll know the name midfielder played for massive clubs Arsenal, AC Milan. Definitely remember him. Known for like, his energy, yeah.

1:00 Always running, tackling. Absolutely relentless work ethic, super versatile. Could in different roles a real team player won trophies, solid career. But this is the key thing. You wouldn't typically put him in that absolute top tier, the messier Ronaldo tier, for like global fame or earnings from football itself. No, exactly. Very respectable player, successful career, but not that kind of galactico status or the astronomical football earnings that come with it. Yet somehow, after football, or even during football, secretly, he's apparently built this this business empire.

1:36 An empire reportedly valued at figures that just dwarf the wealth of those household names. It's yeah, it's staggering. It really flips the script, doesn't it? On you know what success after sports or can even look like, It's this completely unexpected path. Driven by something bigger, it seems. Yeah, something beyond just scoring goals or winning matches. It really is. So our mission here today with all this information we've gathered is to really unpack that. How does a guide defined by, you know, grit and hustle and midfield?

2:03 Transition so successfully into something as complex as biochemicals and sustainability, it seems like world's apart. World's apart. What was driving him? What was that deep motivation? And maybe most importantly for you listening, what lessons can we actually pull from this incredible story about vision, maybe discipline? Finding purpose beyond the game. Exactly. And building something, well, not just valuable and money terms, but something that might actually make a difference. OK, so let's start where it all began for him, professionally, before the billions.

2:33 There was the ball. Matthieu Flamini, the player. A career defined, as you said, by that Grinta, that grit, determination, and incredible adaptability. He definitely had that. Where did he start out? He's French, born in Marseille in 1984 and growing up there, right on the Mediterranean coast. That seems pretty important for his later interests. The sea, the environment. See the link already. Yeah, he came through the youth system at his hometown club, Olympique de Marseille. You know, passionate club, big stadium, intense atmosphere.

3:04 And he broke through pretty quickly, didn't he? He did made his senior debut in late 2003, still just a teenager, and people noticed his hard working style straight away. Played a decent number of games that first season too. Yeah, about 14 appearances. Got some crucial experience and Marseille had a good run that year. They got to the UEFA Cup final, didn't they in 2004? They did lost to Valencia in the final, but Flamini played a big part in getting them there. Started the my final win against Newcastle.

3:32 Started the final two thrown right in the deep end of European football. Handled it well for a young player. Should maturity, yeah, and that early exposure, well, it got him notice which. Led to the big move Arsenal summer of 2004. Right. And that move itself was a bit messy, caused some friction back in Marseille. Yeah, I vaguely remember that. They weren't happy. Really. Not at all. Claimed he'd backed out of a verbal agreement for a long term deal with them. The manager at the time called it beautiful treason.

4:02 Wow, strong words. It went to FIFA, Arson had to pay some compensation, but the point is when he arrived at Arsenal under Arsene Wenger, he wasn't billed as the next big superstar signing. No, his role was different. He was that that utility guy, wasn't he? Especially at first. Totally, but like in the best way possible. First season, maybe nine Premier League starts but loads of sub appearances. He was the definition of adaptable. Injury in central midfield. Flamini steps in. Need cover defensively, yeah.

4:33 Emergency right back. He'd do a job there too. His work rate, the hustle, just understanding different roles and doing them reliably, that was his strength. His footballing superpower, you could say. Exactly. Maybe not always first name on the team sheet initially, but vital for the squad because of that reliability and versatility. And he won things pretty quickly there too. FA Cup in his first season. He did 2004 O 5, played his part, brought that energy and here's a nice little bit of trivia for you.

5:01 Go on. He apparently scored the very last goal ever at Arsenal's old stadium, Highbury, in a big seven nil win against Everton in May 2005. No way, that's a great bit of pub quiz knowledge. Isn't it? And he was also part of that incredible Arsenal team that went all the way to the Champions League final in 2006. Yes, the Paris final against Barcelona. Heartbreaking loss, but an amazing run. He played his part in that journey, absolutely, but you know, arguably his best season in that first spell at Arsenal was his last one, 2007 O 8.

5:34 OK, what happened then? He formed this amazing partnership in central Good field with sex Fabregas. They just clicked. Oh, I remember that. Fabregas, the creator. And Flamini was the engine, The steel won the ball, covered the ground, gave Fabregas the freedom to play. He was playing so well. He kept Gilberto Silva, a World Cup winner, on the bench quite a lot. He was immense that season, yeah, like a warrior. Just a relentless, disciplined. You could see why the fans love that approach. They really did voted him Arsenal's player of the season for O seven O 8, and he even started scoring more goals that year, yeah.

6:08 Yeah, like important ones. Definitely got a screamer against Newcastle, scored against Chelsea, Blackburn, Liverpool too. Showed he had that attacking side even if it wasn't his main job. A real high point for him at Arsenal then. For sure. Unfortunately, he picked up an injury near the end of that season in the Champions League quarterfinal against Liverpool and then his contract situation came up. And he left, which took him to Italy. AC Milan, summer 2008. That's right, signed for Milan, took the number 84 shirt for his birth year and again, a bit like at Arsenal initially, he had to adapt.

6:43 New league, new tactics. Exactly Italian football. Different pace, different demands. Started out playing different roles again, even right back sometimes before settling back into midfield. And he found success there too, right? Won the league. He did won the Syria title with Milan in the 2010 eleven season. Played a big part in that squad. Lots of starts, scored a few goals. So he established himself. There, Yeah, definitely. But then injuries hit again, and this one was serious. Oh dear, what happened?

7:10 A really bad knee injury happened in preseason training just before the 2011 twelve season. It kept him out for the entire year. A whole season? Wow, that's brutal for any player. Devastating. Must have been incredibly tough mentally and obviously it affected his standing at the club. His contract ran out in June 2012. So he left Milan then? Well, initially yes, but then in a bit of A twist showing his character, maybe he actually signed a new one year deal just a couple of weeks later. Really. After being out for a year.

7:42 Yeah, reports suggested he took a pretty big pay cut to stay on, too. Showed his commitment. He worked his way back into the team, even scored a goal later that season. Good for him and that the surprise return. The surprise return August 2013. He starts training with Arsenal again and everyone just assumed. He was just keeping fit, right? Like other old players did. Pyres, Henry. Exactly, that was the narrative. Lots of will. He won't use speculation, but then boom, Arsenal officially sign him their second signing that summer after Mesut Erzel, funnily enough.

8:13 It felt like a sensible signing at the time, bringing back experience and wasn't there talk about his wages again. Yeah, reportedly took another significant pay cut compared to what he might have earned elsewhere or even his last Milan deal. Dropped from maybe £100 pay annually at Milan to around 60 K at Arsenal. It's still good money, obviously, but it suggested it wasn't purely about the cash. Right, more about the opportunity of the club. Seems like it, and he came back and played a pretty important role actually.

8:41 Got regular games in midfield, often alongside Arteta or Ramsey. Brought back that familiar steal, that combativeness. Yeah, that experience, his return, coincided with a good run of form for the team early on. And he was part of those back-to-back FA Cup wins wasn't he? 2014 and 2015. He was didn't play in the finals themselves, he was an unused sub, but his contribution throughout the season and providing that depth and experience in the squad was definitely valuable in getting them there. Won a Community Shield too.

9:08 Any standout moments from that second spell? Oh. Absolutely. September 2015 League Cup game away at Tottenham North London Derby. Always a big one. Huge and Flamini gets his first start of the season and what does he do? Go on. Scores both Arsenal goals in A21. Win. Wins Man of the match. No way. Flamini scoring twice against Spurs. Classic Flamini, wasn't it? Just when you think you know his role, he pops up and does something decisive like that big game player. That's brilliant. How long did that second spell last?

9:40 Played another 93 games for Arsenal over three seasons. Left again in 2016. And then wound down his career after that. Yeah, had short stints at Crystal Palace back in the Premier League and then Getafe in Spain. Retired finally in 2019, age 35. South OK, let's sum up the player. Definitely a good career, played at the top big clubs, won trophies, reached a Champions League final, valued for. Unsatility, discipline, workrate, fighting spirit. Consistent, reliable, professional. Maximizes talents on the pitch, but like we said, not in that Miss Ronaldo bracket for Global Fane or peak football.

10:14 Earnings earned well for sure, but not that level. Exactly. And that contrast, that difference is what makes what happened next, or rather what was happening concurrently. So absolutely mind blowing. Because while he was doing all that battling in midfield, winning trophies, he was secretly building something else. Something huge. This is where the story just takes this completely unexpected turn because the roots of this incredible business success story weren't planted after he retired. They were planted way back in 2008.

10:43 2008 so right when he moved from Arsenal to AC Milan while he was still very much in his playing. Precisely this wasn't a what do I do now retirement plan, the idea the foundation was being laid while he was playing elite football. Wow. OK, so the vision was there early and he didn't go it alone. No, he teamed up with a Co founder Pasquale Granada, described as an economics graduate. So you have the athlete and the business mind coming together. Sharing a vision, presumably. A very ambitious one, Yeah, they officially founded the company GF Biochemicals in 2008.

11:14 GF Biochemicals and what was the goal? Just start a business. Oh no, much bigger than that. Their aim was, well, pretty revolutionary, to find sustainable alternatives to oil based products to fundamentally challenge the energy and chemical industries. That sounds huge, not exactly a small side project. Not even close. And the initial investment proves that we're talking millions right from the get go. Millions put into R&D, testing, building infrastructure, hiring scientists and engineers. This was a serious high stakes venture from day one.

11:47 Millions invested in biochemical research while playing for AC Milan. That's already impressive, but then comes the secrecy part. Yeah, this is the bit that adds this incredible layer of intrigue. He kept this massive multi £1,000,000 business venture completely quiet. From who? From almost everyone, his teammates, his coaches, even reportedly his own family for about 5 years. Five years? How do you even do that? Think about the mental juggling act, the intensity of professional football training, travel matches, pressure injuries, media.

12:18 Yeah, that's all consuming on its own. And then on top of that, secretly managing and funding this pioneering high risk biochemical startup. The discipline, the compartmentalization required, it's hard to fathom. Why the secrecy though? What was the thinking there? Well, based on what he said, it seems like a few things. One, just the sheer uncertainty of it all. It was a massive gamble, pioneering new science. He wasn't sure if it would work where it was going. Didn't want to announce something that might just fizzle out.

12:50 Exactly. Especially as a high profile footballer the scrutiny would have been intense. Failure could have been seen as a distraction. Maybe a lack of focus on his primary job, which was playing football. Right. The pressure would have been immense. Totally. He probably wanted to wait until they had something concrete, something proven that the science worked, that mass production was possible, that the business model held up before revealing it to the world. Let the results do the talking maybe.

13:16 It paints an amazing picture, though, him on the pitch, tackling, sweating, focused on the game, and then maybe on the plane home or in his downtime, he's deep in calls about chemical processes, market analysis, funding rounds. What a double life. It's truly remarkable. And it wasn't just any business, was it? It was built around a very specific and potentially world changing molecule. Right, this brings us to the science bit. The core product? Livulinic acid. I have to admit, like probably many listening, I had never heard of it before this story broke.

13:50 You're definitely not alone, but yeah, levulinic acid, or LA is the star of the show for GF Biochemicals. It's a really interesting chemical. So what is it exactly? Essentially, think of it as a platform chemical, a building block that can act as a substitute for ingredients currently derived from crude oil. OK, so instead of using petrochemicals for things. You could potentially use levulinic acid or things made from it. And the crucial part linking back to his passion is how GF Biochemicals makes it.

14:17 How do they make? It they produce it from biomass, specifically from things like wood chips, corn stalks, basically agricultural waste. OK, so taking waste material. And turning it into a valuable chemical that can replace fossil fuel derivatives. That's the core of the sustainability. Circular economy in action. What sort of things can it be used in? The potential applications are incredibly broad. Pharmaceuticals, plastics, cosmetics, solvents, even components for fuels. You might find it's derivatives in biodegradable herbicides, maybe in the fragrances and air fresheners or perfumes.

14:51 It's a versatile building block. Wow, given how much we rely on oil based products now, the potential market seems enormous. It really is, and it's important isn't just hype from the company. Levulinic acid has been recognized internationally. The US Department of Energy, for example, actually identified it as one of just 12 key platform chemicals derivable from biomass that could help build a greener, more sustainable chemical industry. So proper scientific backing, they picked a winner, basically a molecule with genuine potential to tackle big environmental challenges.

15:24 It looks that way. Purpose Driven Innovation and GF Biochemicals hit this absolutely massive milestone relatively early on, which really set them apart. What was that? In 2015, about seven years after they started, after all that secret investment in research, they became the first company in the world able to mass produce levulinic acid commercially. The first globally to crack mass production. The first that's a huge deal in the chemical industry. What kind of challenge is that? Going from lab scale to mass production must be incredibly difficult.

15:56 Immense. Scaling up chemical processes, especially using variable feedstocks like biomass, involves massive technical hurdles. Engineering, cost control, ensuring consistent purity. It's incredibly complex and expensive. Being the first means they solved problems others hadn't likely, developed unique technology and took on huge risks. It instantly made them the world leader in this specific area. That must have given them a colossal advantage, and they didn't just sit on that, did they? They kept growing.

16:25 No, they pushed on strategically, expansion, integration. A really smart move came in 2016. They acquired another company called Sagetis. Sagetis, what did they do? Sagetis were specialists in levulinic acid derivatives. OK, so not the acid itself, but the next step, the things made from. It exactly. Think of LA as the basic block. Derivatives are the specialized chemicals you create from that block for specific uses, like particular types of solvents or plasticizers for plastics or ingredients for cosmetics.

16:57 Sagetis had already done years of R&D on these developing specific products. So buying them meant GF Biochemicals could offer more finished solutions. Precisely. They controlled more of the supply chain, had a broader product portfolio and instantly acquired expertise and market ready products for specific industries. It cemented their leadership not just in the core molecule, but in IT applications too. Very clever consolidating their position. And they looked beyond Europe, too. Yeah, global ambitions.

17:23 In 2017, they partnered up with an American company, American Process Inc, to build a biorefinery over in the US makes. Sense huge market access to different raw materials maybe? Logical next step, So you see this picture building established presence in Europe, Netherlands, Italy, targeting huge markets like the US, China, Brazil. This is a serious global operation, OK. The scale is becoming clear. Now let's get to the numbers, the figures that just made everyone's jaw drop when this story really came out.

17:54 Right. This is where it enters the realm of the truly unbelievable, especially compared to his football background. The widely reported valuation figure for GF Biochemicals is around 25 billion. 25 billion, yeah, EUR or about what, 21 billion? That's the figure that's been circulating. It's an astronomical number. How is that even calculated? Seems unreal. Well, and this is important, Flamini himself has clarified this a bit, That figure isn't like cash in the bank. It represents the estimated total market value they're aiming for, the size of the opportunity in the sectors they're disrupting with their sustainable alternatives.

18:31 OK. So it's the potential size of a market they're leaders in, rather than the company's current profit or assets. Kind of. He used an analogy valuing a single restaurant based on the entire potential catering market of its country. It reflects the immense potential value of replacing oil based chemicals and GF biochemicals pioneering position to capture a huge slice of that future market. It's a projection of value based on market disruption potential. That makes more sense. It's still a valuation reflecting massive potential and leadership, but it's not like he personally has 21 billion sitting around.

19:05 Exactly, but his personal stake and that potential is still huge. What's his ownership reported to be? Reports suggest he owns a very significant chunk, around 60%, of GF Biochemical. 60%, OK. So 60% of a company with that kind of massive market valuation, that's where the personal wealth estimates come from. That's the calculation. Based on that reported stake and those company valuation figures, outlets like Forbes have estimated his personal net worth to be somewhere in the region of 10 billion.

19:36 £10 billion or what? Nearly 12 billion. Around that, yeah. OK, that's the number that just stops you, £10 billion. Not from football, Not from endorsements from biochemicals. And now the comparison, the one that really highlights the scale. Go on, take Cristiano Ronaldo. Global Icon. Huge earnings from football, massive endorsement deals. His net worth is widely reported to be around 500 million, maybe 500 million. Still enormous wealth, obviously. Absolutely. But the claim based on these figures is that Matthew Flamini's estimated net worth from his business is potentially 40 times greater than Ronaldo.

20:13 'S 44 nil times more. 40 times. That's the jaw dropper. That's the core aha moment of this whole story. A solid, respected, hard working midfielder ends up retortedly 40 times richer than arguably the most famous player on earth through a completely different field he pursued largely in secret. It just completely shifts your perspective on where truly massive wealth generation can happen in the modern world. Peak sports earnings are huge, no question. But pioneering technology solving fundamental global problems like sustainable materials?

20:45 The scale of value there can apparently reach another dimension entirely. His football fame might have opened a few doors early on, maybe helped get meetings. Possibly connections, credibility in certain circles, perhaps. But it wasn't the engine of the wealth creation, the business, the science, the market opportunity. That was the engine. It really makes you think, doesn't it, About value, about impact that an entrepreneur focusing on, let's be honest, something pretty unglamorous like biochemicals?

21:12 Compared to scoring in a World Cup final, yeah. Can potentially create wealth on that scale, eclipsing the very peak of global sports stardom. It says a lot about where future value might lie. It really does. It points towards the gigantic market potential for solutions to big systemic problems. The petrochemical industry is vast and finding viable, scalable green alternatives, well, the potential reward matches the scale of the challenge. And his entrepreneurial Dr. didn't just stop with GF Biochemicals, did it?

21:41 He's involved in other things, too. That's right, he's branched out, but the ventures seem connected by similar themes, often linking back to his experiences or passion. Like the project with Mesituzel. Yeah, Unity Performance Lab teaming up with his old Arsenal teammate. Another huge name in football. That's cool. What's the idea behind Unity? It's described as a sort of digital platform, a service aiming to give ordinary people access to the kind of high level advice on health, fitness and well-being that elite athletes get.

22:13 Like having your own personal performance team, but accessible. Kind of, yeah. Acting like a personalized guide. And the advice isn't just from him and Urzil. Who else is involved? They bring in insights from other pro athletes, but also nutrition experts, scientists, academics and sports science and Wellness. It's about pooling that elite level knowledge. Democratizing that expertise in a way. Exactly. Philamony himself talked about his own injuries like that whole year he missed at Milan and the amazing medical and nutritional support he had access to as a pro.

22:42 He seemingly wanted to make those kinds of tools and knowledge available more widely. Driven by personal experience again, was it a commercial venture? Apparently the initial idea was even for it to be free, which suggests the primary motivation was more about impact and empowerment, helping people take control of their physical well-being. Ties into that giving back idea. What's their motto? Together, let's take control of our health. It captures that collaborative, empowering spirit. Beyond that, he's also become quite active in promoting the whole bioeconomy field, haven't he?

23:15 Like on a bigger stage. Yeah, he's not just focused on his own company. He's involved in broader initiatives like Biocers, which is apparently Europe's first master's degree program focused purely on bioeconomy education. Wow, helping train the next generation in the field. Shows a real commitment to building the whole sector, not just his corner of it. He also cofounded something called the Biojournal. What's that? An online magazine described as the first one dedicated solely to the bio world and eco sustainability.

23:43 Another way to spread knowledge, Share research, raise awareness. He's really become an ambassador for this whole movement. Seems like it, and he's even taken on some pretty high profile roles. He was on the Environmental Excellence committee for the Paris 2024 Olympics bid. OK. So his expertise and sustainability is being recognized and utilized at a major international level. Definitely, it shows his influence stretches way beyond just sport or business now. He even gave this unusual recognition back in 2015.

24:12 What was that? He was named one of the People of the Year by Enemy magazine. Enemy. The music magazine? Seriously. Yeah, alongside rock stars and cultural figures was around the time GF Biochemicals hit that mass production milestone and the story started getting out. It just shows how his narrative, the footballer turned eco entrepreneur, captured the public imagination resonating beyond the usual circles. That's fascinating. It suggests his mission connected on a different level. It really does.

24:40 And when you look at all these different threads, the core business, it's the health project, the education and media stuff, the advisory roles, you see a clear pattern, don't you? Yeah, it all seems deeply connected to him personally. It's not just random ventures. Absolutely. Which brings us back to the man himself. What's really driving Matthew Flamini? Because it seems pretty clear it's not just about making billions. Let's see deeper motivation there. I really seem so and it appears to stem right back to his childhood, his upbringing.

25:09 He's talked about having 2 main passions growing up and sustainability, the environment. Back to Marseille by the sea. Exactly. He's explicitly linked it to that growing up so close to the Mediterranean, being aware from a young age of issues like plastic pollution in the ocean, chemical runoff. He's even mentioned things like scuba diving and seeing the impact first hand. So this concern for the environment wasn't something he discovered later in life, It was ingrained from early on. That's the picture he paints.

25:39 Long before GF biochemicals was even a concept, this passion for sustainability was there. Which makes the business feel much more authentic, doesn't it? It's not just jumping on a bandwagon, it's pursuing A lifelong concern through an innovative channel. A perfect example of mission driven entrepreneurship. He identified a huge global problem he genuinely cared about and then applied his focus and resources to create a potential solution. And it seems the skills he honed as a footballer were actually crucial for succeeding in this totally different world.

26:10 Oh absolutely, think about his playing attributes again. Discipline essential for a long term project like this. Work ethic clearly off the charts. Adaptability he had to learn a whole new industry. Tenacity. Building a pioneering company takes incredible persistence through setbacks. Teamwork too. Presumably he didn't build this alone. Crucial He's talked about the importance of surrounding himself with smart people, experts in their fields, and actually listening to them, learning from them, knowing what you don't know.

26:40 That resilience developed through injuries. Competition pressure in football must have been invaluable when facing business challenges. Had to be. He's also mentioned embracing pressure, even feeling out of his depth sometimes, seeing it as necessary for growth. That mindset, forged an elite sport, is a powerful tool in any high stakes environment. And despite the mind boggling numbers, he seems reluctant to focus on the wealth itself. Yeah, he often redirects conversations away from his personal fortune towards the work GFF Chemicals is doing, the environmental impact.

27:14 He seems genuinely driven by a sense of responsibility. Responsibility for the planet. You're the future. Exactly. There's that quote attributed to him about environmental problems. We created the problem. We have to be part of the solution. That really frames his whole endeavor. He sees himself and his company as part of that solution. Less businessman, more environmental activist using business as his tool. That's a good way to put it, but it can't have been easy making that transition, surely, going from Flamini the footballer to Flamini the biochemicals CEO.

27:45 Getting taken seriously in that scientific industrial world, yeah, there's often that stereotype about athletes, right? That their expertise is limited to the pitch. He must have faced skepticism, had to overcome perceptions, prove his credibility in a field where he had no traditional background. The success of the company itself was probably the only way to really do that. So when you pull it all back, it's just this astonishing path. Hard working midfielder known for grit becomes a multibillionaire entrepreneur tackling climate change through chemistry.

28:17 It really is. It completely turns upside down our usual ideas about athlete careers and success that contrast respected player but not Global Icon level fame versus potentially astronomical business wealth built after or doing his main career. That's the stunning part. And that story, that contrast, holds some really powerful lessons, doesn't it? For anyone listening. Absolutely. Firstly, it screams that incredible success doesn't always follow the most obvious path. Passion and purpose can be unbelievably powerful drivers if you're.

28:46 Driven by something you truly believe in beyond just money. It can unlock reserves of dedication, innovation, resiliency didn't even know you had. It also shows how skills are transferable. The discipline, adaptability, teamwork from sport. Hugely valuable in business, in science and anything complex. Don't underestimate the skills you learn in one area. They can be your superpower somewhere else. And it's kind of hopeful, isn't it, seeing Business Innovation focus on huge problems like sustainability, creating not just impact but also immense value.

29:20 It shows that doing good and doing doing well aren't mutually exclusive. Solving the world's biggest challenges can be the biggest market opportunity. Finally, it's just a great reminder that you don't have to be the most famous person in the room or follow the most conventional path to achieve something truly monumental, unexpected. People driven by vision and relentless hardware can genuinely change the game it. Definitely leaves you thinking if a footballer, maybe not even the star player on his team, could quietly build a multi billion pound company aiming to reshape global industries for the better, what other hidden potential is out there?

29:55 And what could happen if more people, especially those maybe with the platform and resources that come from success in one field, channeled that same drive into tackling the really big issues facing us all? Matthieu Flamini found his mission in sustainability. What could your unique mix of passions and skills unlock for you or for the world?