Eyeball: AI Youth Football Scouting Revolution
About this episode
This introduces and does a Deep Dive in Eyeball, a digital platform revolutionizing youth football scouting by providing a vast database of player videos and performance data. The platform uses artificial intelligence and computer vision to track players, analyze actions, and compile searchable statistics, making the scouting process more efficient, cost-effective, and globally reaching than traditional methods. Eyeball has gained significant adoption among top professional clubs, who use it to discover and evaluate talent from diverse regions and accelerate recruitment decisions. Ultimately, Eyeball aims to enhance talent identification and democratize opportunities for young players worldwide.
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You know that feeling right where you want to really get
your head around something big, something changing the game, but
there's just so much information out there.
Well, that's what we're aiming for today.
Think of this as your fast track to really understanding a major
shift happening right now in football, specifically how clubs
find and recruit young talent. Yeah, it's a fascinating area
because it's moving so quickly. For, well, for decades, scouting
young players was very boots on the ground.
Wasn't it right Muddy pitches? Personal contacts.
Exactly, all that stuff built on relationships, local knowledge,
hours and hours of watching games live.
But now technology is really stepping in and honestly
reshaping everything. And a big part of that seems to
be this thing called eyeball. Now, it's not about actual
eyeballs, obviously, or stronger binoculars for scouts.
It's this online platform, kind of like a massive digital
scouting network, absolutely packed with video footage of
young players from, well, all over the globe.
But it's more than just a huge video library.
That's the key thing. It uses artificial intelligence
AI to crunch the data and help clubs pinpoint the players with
real potential. It's quite sophisticated.
OK, so it's like a central hub where clubs can get way more
info on youth players than ever before?
Precisely far beyond what 1 scout or even a team of scouts
could gather traditionally. So our mission today really is
to unpack how this system works, what kind of impact it's
actually having, and maybe think about what it means for the
future of finding football talent.
OK, sounds good. Let's start maybe with a bit of
context. How did scouting typically work
before things like eyeball came along?
It was quite localized for a long time, wasn't it?
Oh definitely. For ages, scouts operated within
pretty defined geographical areas.
They relied heavily on their personal contacts, you know,
coaches, local clubs, maybe results from specific
tournaments. It was very relationship driven.
Which sounds valuable, but also. That's the crucial point.
Traditional youth scouting absolutely had its limitations.
Geography was a big one. If a talented kid was outside
the known networks or in a region a club didn't actively
scout, they could just slip through the cracks easily.
And the reliance on personal contacts, while good for, say,
trust, could also bring in biases.
Scouts might favor players from coaches they know or overlook
others and the sheer time and travel involved.
I can only imagine flights, hotels, endless hours by the
side of pitches. It must have been incredibly
expensive too. Hugely expensive and time
consuming, plus you're often making big decisions based on
maybe seeing a player just a few times, relying heavily on that
scout's subjective judgment. There was definitely a growing
need for something more efficient, maybe more objective,
and certainly wider reaching. Yeah, it feels like the scale of
modern football kind of demanded a change.
Absolutely. And you saw technology creeping
in even before eyeball really took off.
Data analytics started playing a bigger role even with younger
players, and video analysis became more common, but Eyeball
really takes that to another level.
It's designed as a comprehensive solution to tackle those
traditional problems head on. Efficiency, cost, reach, and
adding that data-driven layer. OK, so let's dive into Eyeball
itself then. You said it's an online
platform, huge video database. What kind of scale are we
actually talking about? The numbers are pretty
staggering. They host video on over 230,000
youth players now. Wow, 230,000.
Yeah. And importantly, it's not just
random footage. They focus strategically on
elite youth talent players in the top youth leagues, primarily
across Europe initially, but with a really significant and
growing presence in Africa, particularly West Africa.
And they've got clear plans to expand further into the US and
Latin America next. So this isn't like kids having
to kick about in the park. This is footage from established
Academy serious youth setups. Exactly.
The goal is to bridge that gap between professional football
and the top end of the amateur or youth game, to create a real
pathway for talented players, maybe 1 slightly off the beaten
track to get noticed by professional clubs.
And for the clubs themselves, what's the main driver?
Better recruitment. That's the core aim, yes.
Optimize Academy recruitment, find those potential stars
earlier, track their development, and ultimately this
contributes to the club's overall strategy, developing
players for the first team or, you know, generating revenue
through player sales later on. And you mentioned a more
scientific angle. It's not just watching clip,
there's data behind. It That's right, it integrates
the video evidence with searchable performance data.
So clubs aren't just relying on the eye test from the video,
they can back up their assessments or challenge them
with actual metrics. It adds a layer of objectivity
alongside the Scouts intuition. OK, let's get into the nuts and
bolts then. What are the key features?
If I'm a scout logging into Eyeball, what can I actually do?
Well, the foundation is that massive video database we talked
about those hundreds of thousands of players, the
coverage is smart. Europe, West Africa are the
current strongholds, places known for producing talent.
They cover a decent age range too, typically from under
twelves right up to under 20 ones.
Across different levels like National Youth teams as well as
club teams. Yeah, various league levels from
regional up to national and even international youth competitions
are included. So yeah, a scout sitting in,
say, Manchester could be watching an under 17 match from
Denmark or an Academy game in Ghana, all on their screen.
That's incredible reach, and it's not just full 90 minute
matches. No, and that's crucial for
efficiency. They offer full match videos,
yes, but also curated highlight clips which are great for that
initial quick look at a player and alongside the video you get
comprehensive performance data. OK, tell me more about the
player profiles. What info is there?
You get the basics, age, nationality, current club
position, that sort of thing. But crucially, you also get AI
compiled statistics right there on the profile and direct links
to all the available match footage for that player on the
platform, so you can easily jump between their stats and the
actual video evidence. Right, so you see a stat like
high number of successful dribbles you can click and watch
examples straight away. That must save so much time
compared to trolling through full games.
Huge amounts of time. And it's not just clubs pushing
information out. Players themselves or their
representatives can create and customize profiles.
They can upload their own highlight reels, showcase their
skills directly. Interesting.
Like a sort of professional portfolio for young footballers.
Kind of, yeah. It gives players, maybe those
not in the biggest academies, a chance to put themselves in the
shop window, so to speak, a Direct Line to potentially
hundreds of scouts. OK, let's talk more about the
data. You mentioned stats, How deep
does it go? It goes pretty deep.
They actually track around 60 different data points per player
per game, but for ease of use they highlight thirteen key
statistical parameters upfront, things scouts look for
immediately. Like what kind of things?
Things like passes completed, especially in the final third.
You know, successful take ONS, shots on target, crosses
attempted defensive duels. 1 metrics that give you a quick
snapshot of a player's style and effectiveness.
And you can search based on this data.
Absolutely. That's one of the most powerful
aspects. All this data is searchable, so
if a club is looking for say a young left back under 18 who
averages more than 5 interceptions per game and has a
high crossing accuracy, they can literally filter the entire
database to find players who match that specific profile.
Wow, that's moving from casting a wide net to really targeted
fishing, isn't it? Precisely.
It makes the initial search incredibly efficient.
And then there's the AI layer on top of that.
Eyeball uses AI to generate its own player ratings.
Based on the data. Based on their performance data,
yeah, it gives an objective first assessment of a player's
overall quality. But it doesn't stop there.
They also do more advanced AI analysis across 48 unique
metrics. 48 OK, now you're really getting into the weeds.
What kind of things does that cover?
This is where it gets really nuanced.
It looks at things like ball progression.
How effectively does a player move the ball up the pitch?
Space creation? Do their movements open up space
for teammates? Pressing intensity?
Defensive positioning? Recovery runs?
It tries to quantify those subtle but really important
parts of the game. Things that are hard to just,
you know, count manually. Exactly.
Things a good scout might feel intuitively, but the AI tries to
put a number on it. And all of this feeds into those
really sophisticated search and filtering tools.
You can combine video observation with multiple data
parameters to find exactly what you're looking for.
It sounds like you could almost design your ideal player profile
and see if anyone in the world matches it.
That's getting closer to the reality, yes, and they're even
looking at future stuff like voice activated search.
Yeah, the concept is a scout could literally say something
like show me young midfielders who play like Pedry and the AI
would understand the characteristics of Pedri's game,
his close control, passing range, movement, and search the
database for players with similar statistical and
stylistic profiles. OK, that's definitely bordering
on sci-fi. What about the human side?
Collaboration, communication, scouting finds the player, but
then the club has to act. Eyeball helps there too.
The platform allows direct contact between clubs, so if
club A sees a player at club B they like, they can initiate
contact through the system, which could streamline things,
maybe cut down on reliance on intermediaries sometimes.
OK. And internally within a club,
coaches can use it as a development tool.
They can grab specific clips of a youth player from the
platform, maybe showing good examples or areas needing work,
and share that directly with the player along with performance
analysis. Makes feedback very specific and
visual. Right.
So it connects the scouting department with the coaching
staff and even the players themselves.
Makes sense. Yeah.
OK, we understand the features now, but what's the technology
actually doing behind the scenes?
How do they get all this video and data?
Yeah, the video acquisition is fundamental.
Obviously they build partnerships directly with youth
clubs and academies, and often a key part of the deal is that
Eyeball provides the camera systems to the clubs, often at
no cost to the club itself. Ah.
So they incentivize clubs to provide footage by giving them
the gear. Exactly, it helps ensure they
get a consistent flow of video, especially from maybe lower
leagues or youth levels where good quality recording wasn't
always standard practice. They stress their hardware
agnostic though, meaning meaning they're not tied to one specific
type of camera. Their focus is on getting good
quality coverage, clear video, wide angles that their system
can analyze effectively. The brand of the camera doesn't
really matter as long as the output is usable for data
extraction. Got it.
So quality and quality out. Once they have the raw video
footage, what happens next? Then comes the analysis and
tagging. The video is processed and
sophisticated software identifies key events within the
game. Every goal, every assist,
tackles, passes, shots, dribbles, you name it, it's all
tagged meticulously. That tagging must be crucial for
making it searchable and pulling out the stats, right?
Absolutely. That's what turns raw video into
structured data, and this is where the AI and computer vision
really earn their keep. Doing this manually across
thousands of games would be impossible.
So the computer vision, it watches the game like a human
would. In a sense, yes, but much faster
and more consistently. The algorithms automatically
track the position and movement of every single player on the
pitch throughout the entire match.
No need for manual tracking. Then the AI goes further.
It doesn't just track movement, it identifies specific actions.
It recognizes that was a pass, that was a shot, that was a
successful dribble, that was an interception.
It builds A detailed log of what each player did.
So it understands the context of the movements.
Precisely. And from recognizing these
actions, the AI AI can then calculate those performance
metrics we talked about, like a player's top speed during a
Sprint, the total distance they covered, how many sprints they
made. It gives you objective physical
data, right? And you mentioned earlier the AI
comparing young players to establish stars.
How does that actually function? That's a fascinating area, and
it's constantly being refined. Essentially, the AI learns to
identify patterns, statistical patterns, movement patterns,
stylistic traits in young players that resemble those of
famous international stars. So it might flag a young winger
whose dribbling style and acceleration profile look
statistically similar to say, a prime Arjun Robin.
The idea is to help scout spot players who might have that same
kind of potential or fit a similar role based on objective
similarities to prove an elite players.
It's a way to potentially identify future stars earlier.
And those 13 key stats, the attacking passing metrics you
mentioned first, Is pulling that data also automated?
Yes, the AI is central to compiling those summaries too.
It processes all the tagged events from the games in their
network and automatically extracts and organizes these key
statistics for each player profile.
This automation means scouts get those quick, digestible
performance overviews instantly. Which then fuels those targeted
searches you described. Exactly, the data collection and
AI analysis work together to enable that intelligent,
efficient searching. OK, so pulling all this
together, what are the biggest payouts for the clubs and scouts
using Eyeball? Why are so many top teams
jumping on board? Well, efficiency is a massive 1.
Scouts can assess players much much faster instead of watching
multiple full games live. They can use concise clips
highlights on the search filters to get an initial read very
quickly. Which must save money too.
Absolutely huge cost savings. Think of the reduction in
travel, flights, hotels, expenses for scouts being on the
road constantly. Eyeball Let's clubs cover global
markets effectively without needing a physical scouting
presence everywhere. That feels like it could level
the playing field a bit, right? The smaller club could
potentially scout globally in a way only the Giants could
before. That's definitely part of the
appeal, particularly for clubs with more limited resources.
It gives them access to a global talent pool, players in regions
they might never have been able to scout traditionally.
They can discover talent from diverse backgrounds, remote
areas that might otherwise have gone unnoticed.
And presumably the decisions they make are better informed
because of the data. It's not just a gut feeling.
That's the idea. Integrating the video with
searchable data provides A deeper, more objective
understanding of a player's strengths, weaknesses and
playing style. You move beyond purely
subjective opinions towards evidence based evaluation and
looking ahead. Things like AI predicting
tactical fit could make decisions even smarter.
It sounds transformative for clubs, but what about others in
the football world? Do players benefit agents,
Coaches. Yes, the benefits ripple
outwards. For players, especially talented
ones outside the biggest systems, it offers incredible
visibility. Just having their footage and
data on the platform increases their chances of being spotted
exponentially. For youth coaches, the platform
can be a powerful development tool, using the video and data
to give precise feedback to their players.
Agents obviously can use it to identify promising young talents
early and potentially find them bigger opportunities.
Even the amateur or youth clubs providing the footage gain
exposure for their players and potentially insights from the
data generated. It builds a kind of ecosystem.
Okay, it seems clear there are lots of advantages, but let's
put it head to head. How does eyeball really stack up
against traditional old school scouting?
Can we compare them directly on key things?
Yeah, we can definitely draw some comparisons.
Efficiency. Eyeball wins hands down.
Faster assessments, less time wasted.
Cost effectiveness. Again, Eyeball typically comes
out ahead due to dramatically reduced travel costs.
Geographical reach. Global reach with eyeball versus
the inherent limitations of where you can physically send
scouts in the traditional model. Objectivity.
Eyeball leans heavily on data and AI analytics, making it
arguably more objective than relying solely on a scouts
personal judgment, which can be subjective.
But what does traditional scouting still do better?
There must be advantages to seeing someone live.
Oh, absolutely, that's crucial. Traditional scouting allows for
that vital in person evaluation, assessing intangible qualities,
a player's mentality, their leadership potential, how they
react under pressure, their work ethic off the ball.
That's much harder to gauge reliably from video clips alone.
Right, you don't get the full picture of their personality or
how they handle setbacks just from highlights.
Exactly. And traditional scouting
provides a richer understanding of the context, the atmosphere
of the game, the tactical instructions, how a player
interacts with teammates and opponents in real time.
Video can sometimes lack that full context.
Also, traditional scouting relied heavily on those personal
networks and relationships which eyeball reduces dependence on.
And data eyeball obviously has tons.
Traditional scouting maybe less so, especially youth levels.
Yeah, data availability is a massive plus for Eyeball.
Historically, getting reliable, detailed performance data on
youth players was very difficult.
Eyeball makes that readily accessible.
So it sounds like neither is perfect on its own.
Is the future about choosing one or the other, or using both?
The overwhelming trend and what most forward thinking clubs are
doing is adopting a hybrid model.
They use platforms like Eyeball for the initial wide net
casting, identifying potential targets efficiently across the
globe, filtering based on data and video.
But then for the really promising candidates, they'll
still send scouts for that crucial in person evaluation
before making any final decisions.
So, technology for the heavy lifting, humans for the final
judgement. Pretty much.
Even Eyeball acknowledges that their system is fantastic for
identifying and assessing talent initially, but they know that
eventually clubs need to see the player live, talk to them,
understand the person behind the player.
It's about combining the strengths of both approaches.
That makes a lot of sense. We talked a lot about the
potential, but what's the real world track record?
Are clubs actually using this successfully?
Oh, the adoption rate is really telling.
A significant majority of clubs in Europe's Big 5 leagues are
clients. We're talking over 100
professional clubs worldwide. Premier League, League One,
Bundesliga, Siri ad teams are on board.
Any specific club endorsements? Yeah, quite a few public ones.
A Axis technical director, for instance, has called Eyeball
central to their scouting, saying it helps them cover
difficult markets. Saves time, boosts efficiency.
AC Milan's chief scout highlighted how it gives them a
global view without needing scouts everywhere speeding up
decisions. Brentford, known for their data
focus, renewed their partnership, specifically
mentioning the improved scouting data they get.
Those are big names vouching for it.
What about actual player transfers?
Are there concrete examples of players moving clubs because
they were spotted on eyeball? Yes, there are definitely
examples coming out now. Someone like Ray Angel moving
from a smaller French side to Juventus's reserves was
reportedly facilitated through eyeball.
Daniel Scarude going from Norway to the Ayatts Academy is another
one. Asan Udrago's move from Ivory
Coast to Charlotte FC in MLS. Even potentially high profile
moves like Mathistel's transfer to Bayern Munich, while complex,
likely involved early identification through platforms
like eyeball. Ibrahim Kanade was apparently
flagged by Anderlecht via eyeball well before he started
at EU 17 World Cup. Patrick Dorgas move to Man
United fits the profile of using these tools to find young talent
with high salon potential, and the very first eyeball links
transfer was Isaac Cassier to Lil back in 2022, showing it's
been having an impact for a while.
Right, so these aren't just theoretical benefits, it's
translating into actual player movement and recruitment
decisions at top clubs. That's compelling, but we need
balance. No system is perfect.
What are the potential downsides or limitations we should keep in
mind? You're right, it's important to
be realistic. We've touched on it, but it's
worth repeating. Eyeball is not a complete
replacement for the eye test. And in person scouting those
intangible qualities, assessing character video alone, struggles
with that. There's also the issue of
coverage. While it's vast, it's not
omniscient. There might still be
geographical gaps, or maybe less coverage and certain lower
leaves or specific age groups. The platform's effectiveness
depends entirely on the quality and comprehensiveness of its
database. And the data itself, how
reliable is the AI and can scout sometimes misinterpret it?
That's a really important point. The accuracy of the AI generated
data is crucial and scouts need the skills to interpret that
data correctly within context. There's always a risk of
becoming too reliant on the numbers and maybe overlooking a
player who doesn't fit the statistical mold but has that
unquantifiable spark or talent. The data should inform, not
dictate the final decision. Right.
Avoid paralysis by analysis. What about cost?
Is this accessible to everyone? Well, there's a subscription fee
for professional clubs to Get full access.
While it can save money overall compared to traditional scouting
networks, that initial subscription cost could still be
a barrier for smaller clubs working on very tight budgets.
And like any tech platform, there's always the potential for
technical glitches, downtime, stuff like that, which could
interrupt work. So reliability and support are
key. Good points.
So looking ahead then, what's next for eyeball specifically,
and maybe for tech and scouting more broadly?
Eyeball themselves have clear expansion plans.
Targeting the US and Latin American markets is high on
their agenda. Technologically, you can expect
constant refinement, better AI, more sophisticated computer
vision leading to even more accurate player tracking and
action identification, more nuanced data analytics, and
those futuristic features like the voice activated archetype
search will likely move closer to reality.
Tech just keeps getting smarter and more integrated.
I think so. We'll probably see more
integration between platforms like Eyeball and other club
systems, data analytics suites, maybe even club management
software creating a more seamless workflow.
The overall trend is undeniable. Technology's role in scouting is
only going to increase. Data, video, AI, they're
becoming fundamental tools. But the human element remains.
I firmly believe so. The future isn't about tech
replacing scouts, but about tech empowering scouts.
The most successful clubs will be the ones who best combine the
power of platforms like Eyeball with the crucial experience,
intuition and judgement of their human scouting experts.
Eyeball and similar tools will be central, but people still
make the final call. OK, so let's try and wrap this
up. Our deep dive suggests Eyeball
is, well, a genuinely revolutionary force in youth
football scouting, would you say?
Offering huge gains in efficiency, cutting costs,
opening up global talent pools, all powered by some pretty
advanced AI and video analysis. Yeah, that captures it well.
It's a major shift leveraging technology to solve long
standing challenges and identifying young players
through its video database and those powerful analytical tools.
But, and it's an important that we have to remember the human
side, that experience, Scout's eye, the ability to judge
character potential, those intangibles that still seems
absolutely critical and irreplaceable.
Couldn't agree more. It's an incredibly powerful
tool, hugely valuable, but it's one part of the puzzle and not
the whole solution. Human expertise remains vital.
So thinking about this whole shift, the rise of data and AI
and spotting talent, it leaves you wondering, doesn't it?
As this technology evolves further, how might our actual
definition of what talent even means in football begin to
change? And what new, maybe unexpected
roots into the professional game might open up for young players
around the world in the years ahead?
Something to chew on for sure.
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